Having a strong web presence is mandatory, even for small businesses just starting out. The ability to find and evaluate products and services online is crucial for all customers, and it’s your responsibility as a business owner to ensure that they can do so easily.
Before you throw a website together just for the sake of having one, take the time to educate yourself on what role a website plays in your marketing strategy and how you can optimize it to generate more leads for your business.
A great place to start is with what your customers see in their browser when they arrive at your website for the very first time. In the world of web design, this is known as your “above the fold” content, and there are a few things you can do to ensure that it generates as much value as possible for your business.
Here is an infographic on 50 features every small business website must have to be successful online.