Penguin-Proof Link Audit: Your Ultimate Guide to a Google-Friendly Link Profile

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Google Penguin 4.0 is coming any day now, and it’s rumored to be even more devastating than previous rollouts. The update will also be real-time, with penalties applied immediately when Google learns about a site’s spammy links.

All of it may sound like a nightmare, but a bit of preparation will take you a long way. To make sure you meet Penguin 4.0 head-on, I’ve put up a step-by-step guide to a Penguin-proof link audit – your ultimate reference for risk mitigation and link cleanup in 2016.

In the guide, you’ll learn how to:
  Get a truly comprehensive list of links to your site;

  Analyze link quality by the factors Google is known to use;

  Deal with links that look unnatural to Google but bring you traffic;

  Request link removal (the quick and easy way);

  Reverse engineer competitors’ links for niche-specific insights.

I’ll be honest: the initial audit may take up to a few hours, but it’ll save you infinitely more (in both time and money) once Penguin 4.0 goes live, promise.

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keyword research: How to build a data-driven keyword strategy

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Reworking keyword research

Keyword research is so often talked about it’s almost a cliche. But is it really the simple 5-step process so many blog posts claim it to be? For a tiny site with some 10 target terms, it may be — and that’s about it.

Before you start reading, please have a look at the keyword research report below. Continue reading

Quora Marketing: How to Increase Website Traffic in 7 Steps

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Quora-Marketing

WHAT IS QUORA?

Quora is one of the largest question and answer websites in the world and it’s growing fast!

In the first quarter of 2016 alone, visitors jumped 20% to 100 million monthly visitors.

Now is the time for you to get in. Quora is much less competitive than other social sites like Facebook and Twitter.

3 BENEFITS OF QUORA FOR BUSINESS

1. Quora is a source of Long-Term Traffic

  • Top answers get huge visibility. Every answer you write can bring in traffic for years to come.
  • Viral effect. When someone “upvotes” your answer (the Quora community’s way of giving support for an answer), your answers appear in their feed and is visible to all of their followers.
  • Quora also ranks extremely high in Google search. In fact, over 68% of Quora’s traffic comes from the search engines thus providing additional long term traffic opportunities for you.

2. Quora lets you establish yourself as an Authority.

3. Quora can get you noticed by major publications.

  • Major publications are now sourcing content directly from Quora and publishing selected answers verbatim on their websites.
  • To see examples, just search “quora” and look at the news section of Google Search.
  • This gives you an opportunity to be featured in TIME, The Huffington Post, Business Insider, Forbes and many others.

In summary, if you’d like drive long traffic to your website, establish yourself as an authority and get you noticed by major publications, get started now by completing the 7 steps below. Continue reading

16 Key On-Page SEO Factors That Search Engines & Users Love

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16 On Page SEO

When it comes to on-page SEO, I’m sure you’ve heard enough about meta tags and keyword density for one lifetime.

If you’re looking for some practical strategies that you can use on your site today, then you’ll love this infographic.

It’s a simple checklist that will bring in more search engine traffic from every piece of content that you publish: Continue reading

8 Instagram Tools to Create, Manage, and Analyze Your Marketing Results

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Instagram-tools

Are you ready to improve your Instagram marketing?

Wondering which tools can help you?

To build a successful Instagram marketing presence, you need to have the right tools for the job.

In this article, you’ll discover eight tools to create, manage, and analyze your Instagram marketing.

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26 Tips to Instantly Improve Your Pinterest Marketing Strategy

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Pinterest Marketing Tips

Could your Pinterest marketing use a jumpstart?

Are you curious about what’s working for other businesses?

Tweaking techniques that have been successful for others can help you drive traffic, connect with your target audience, and increase sales.

In this article, you’ll discover 26 tips to improve your Pinterest marketing

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9 Visual Tools to Create Awesome Social Media Images

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Visual Tools to Create Social Media Images

Do you want to create professional-grade social media visuals?

Are you looking for budget-friendly tools to help?

Visual content can increase your visibility on social media and support your branding.

In this article, you’ll discover nine free tools to help you create beautiful visual content for your social media profiles.

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5 BIGGEST SEO LIES Google Wants You To Believe in 2016

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5 BIGGEST SEO LIES

It’s 2016, and SEO is the farthest from a bed of roses it’s ever been. In fact, most of it has turned into a bed of itchy, sharp, potentially lethal thorns.

In the elaborate metaphor above, thorns stand for the risks SEOs constantly face. The risks of being penalized by Google for a not-so-white-hat tactic. Getting de-ranked because of an algorithm change, when a previously passable strategy suddenly turns into a no-no. Or — worst of all — being outranked by a competitor, only to discover they built a trillion of links overnight.

We hear fragments of those SEO horror stories every week, so we end up full of promising ideas we can’t test for fear of doing more harm than good. And indeed, a lot is at stake. But… What if we put those SEO fears to the test? In this article, I’ve compiled a collection of 5 biggest myths about SEO that have been empirically proven wrong, along with some real-life examples debunking each.

Now, let the mythbusting begin.

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How To Launch a Successful Instagram Contest: A 10-Step Guide

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How to Run an Instagram Contest

With 400 million monthly active users and more than 80 million posts per day, Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience.

Figuring out how to launch a successful Instagram contest, however, is much less obvious. Sure, it sounds like an effective strategy for stirring up conversation — it capitalizes on user generated content (UGC) and typically requires very little commitment for participants. But where do you start? And how can you be sure that you’re covering all the bases? Download our free introductory guide to A/B testing here.  <http://offers.hubspot.com/an-introduction-to-ab-testing> 

To help give you some direction, we put together a detailed list of steps to run through when planning an engaging Instagram contest. From setting goals to monitoring submissions, we’ve covered all of the basics below — and we’ve included some inspirational examples along the way. Check it out …

Disclaimer: This blog post includes some information on legal issues surrounding internet marketing, but legal information is not the same as legal advice — applying the law to a specific circumstance. We’ve conducted research to better ensure that our information is accurate and useful, but we insist that you talk to a lawyer if you want professional assurance that our information, and your interpretation of it, is accurate. In a nutshell, you may not rely on this information as legal advice, nor as a recommendation or endorsement of any particular legal understanding, and you should instead see this post’s info as for entertainment purposes only.

How to Run an Instagram Contest: A 10-Step Guide

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Top 5 Popular Shanghai Disneyland Attractions in 2016- Video Preview

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Shanghai Disneyland

The countdown to Shanghai Disney Resort opening has almost finishing, and the Disneyland get ready to welcome their first official guests on June 16. Before the offical opening, the Shanghai Disney Resort has invited participants for their trial operations (these people will be limited to Shanghai Disney Resort cast members and select resort partners and stakeholders).

And according to these Disney cast members’ feedback, we have got the Top 5 Popular Shanghai Disneyland Attractions at Shanghai Disneyland. Let’s take a overview about them, see as below: Continue reading