Ecommerce SEO Guide – Content Marketing For Ecommerce Site

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CONTENT MARKETING

Content Marketing For Ecommerce Site

Like any site, ecommerce sites can significantly boost their traffic and sales by tapping into content marketing.

For example, the popular cookware ecommerce site Williams-Sonoma.com has an outstanding blog that features recipes, cooking tips, interviews with chefs, and more.

With a regular output of top-notch content, it’s no wonder that their blog’s homepage has a Page Authority of 66.

page authority moz

How can you do the same thing for your ecommerce site?

Here’s a step-by-step guide to creating awesome content for your ecommerce site’s blog.

STEP #1: Find Where Your Target Customers Hang Out Online

Hanging out with your customers gives you incredible insight into the thoughts, dreams, fears and desires of your target audience. Because this isn’t always possible in the real world, I recommend finding out where they tend to spend time online.

For example, if your target audience are made up of coffee snobs, you’d want to check out places like Reddit’s coffee community…

reddit coffee community

…and even old school forums about coffee.

forum example

STEP #2: Learn What Words and Phrases They Use On The Web

Now that you’ve found your target audience, it’s time to stalk them. Don’t worry, this isn’t as creepy as it sounds 🙂

You want to keep an eye out for words and phrases that they use to describe their problems and issues:

example keywords

These phrases represent keywords that your audience use on Google when they’re NOT shopping for products. These make great keywords for you to create blog content around.

For more on finding and choosing the right keywords, check out this guide.

STEP #3: Create An Outstanding Piece of Content Around That Keyword

Next, it’s time to create a piece of content that’s the bar-none absolute best on the planet.

The easiest way to do that?

The Skyscraper Technique.

This video will walk you through the entire step-by-step process:

And when you’ve finished step #3, start back at the top and go through the process again. When you consistency publish content using this formula, you can find yourself with a significant amount of traffic, leads, backlinks and customers.